Interval House: Alternate Ending
In light of the burst of social media discussion around Ray Rice's violence in an elevator, we created a video that seeks to steer the conversation back to the issue at hand: ending violence against women.
Bud Light: Living Line
If you're out there Bud Light Living, you deserve to be rewarded. Cue the Bud Light Living Line, a phone that delivers insane experiences.
MINI Canada: The New MINI
How do you say 'new' in a way that's worthy of MINI? By showing how everything else is old in comparison. This outdoor campaign transformed elements of the world into old-timey versions of themselves whenever the new MINI is around.
Dove: Thought Before Action
After years of helping women find happiness in how they look, Dove decided to try something different. For the first time, we wanted to take action against photo retouching - by targeting those responsible for manipulating our perception of beauty. So we caught them in the act and delivered our message in a place only they could be reached, which reignited the conversation about Real Beauty in a powerful way. Here's what we did.
Budweiser: Red Light Helmets
To show hockey fans how every goal moment is even better with your buds, we gave out 3,000 Red Light helmets at the Calgary Saddledome to help them celebrate like never before.
Dove Men: Made For Men
By speaking in the simple and direct tone that men use, this integrated campaign was created to leave no doubt that Dove Men+Care is, in fact, made for men.
Activation: Real Man Challenge
Wendel Clark and Guy Carbonneau were pit against each other in the Real Man Challenge to see who would be most comfortable when things got uncomfortable.
TV: Wendel Clark
Globe & Mail Young Lions Competition
2012 - YMCA: Close The Gaps
Gold winner (Print category)